Research, product and packaging design reflecting on the over consumption of nostalgia.
IDEAS & CONCEPT
You uncover a research collection exploring the effects of nostalgia in recalling childhood memories. The collection includes textual analysis on academic research, reflections on design responses to nostalgia and primary research conducted by George himself. This research reveals data visualisation, exhibition experiments and memory mapping.
From this research, you notice that a series of medical products labeled 'Nostalgizole' in response to the over consumption of nostalgia. The series of packaging explains that it's for fast acting wistful sentiments and instant nostalgic relief. This medical kit is a critique on our over consumption of nostalgia. We need our daily dose of nostalgia, it is more of an epidemic than ever, with outbreaks occurring regularly. We are becoming nostalgic for the present with instant nostalgia remedies, like Instagram, causing inflammation of the problem. Hipster culture and social media platforms, like Pinterest, also play a role as fast acting nostalgia overdoses, dragging items and trends out from our past into modernity. The kit is presented as an Instagram account, presenting the products in use.